What Is Proximity Marketing?
What Is Proximity Marketing?
Proximity Marketing and the Beacon technology is not new. It has been around since early in 2000. Until just a few months ago it was used to the benefit of large corporations only. That is about to change because the use of the beacon technology and Proximity Marketing has now entered the Network Marketing arena.
You can see a video about Genusity HERE
This new technology will change the way small businesses advertise their goods or services. It does not matter if the business is on or offline. It does not matter if it is local or international.
What are these Beacons? Each Beacon is a tiny microcomputer and it uses Bluetooth to send a signal to a notification to every enabled Android phone within a certain radius. That depends on the beacon you are using that is right for your business.
Genusity has 6 different beacons to choose from. I will go into each one separately but if you want to go and take a look before I get to it you should go and take a look. https://genusity.com/chrisshouse
I know the Genusity Company will stay on top of all the newest technology as it becomes available. To be part of something so exciting and so amazing is just a dream come true! (One of the owners Randy is such a nerd 🙂 he is totally thriving on this stuff.)
To read the first post I did on Who Genusity is good for you can read it right HERE
We live in such exciting times! While sometimes I long for the simpler times of my youth (yes I am older lol) living in the present and keeping on top of all the new things coming our way just amazes me every day. Do you feel the same way? Do you look forward to the amazing things we will be seeing happen?
Until next time Dream Big Dreams!
Traditional Advertising Is No Longer Viable
Traditional advertising is no longer viable would you agree? Not many people read newspapers any longer. As far as television is concerned if I am watching regular cable when the ads come on that’s when I do things that need to be done. Either that or I watch Hulu or Netflix when I can. How often do you listen to radio ads? Me I usually have a CD in trying to improve my mind. Billboards are too expensive and are almost obsolete.
Where Do You Advertise Then?
Let me ask you a question. The last time you were at your favorite coffee or tea shop how many people were looking at their cell phones? How about at the mall or a restaurant? I have noticed almost everyone has their phone out. In fact, cell phone advertising is predicted to be a 700 Billion Dollar business.
Genusity has the solution you are looking for for the next generation of advertising. To find out more about Genusity please click right HERE
More Traditional Advertising That Does Not Work
Oh and you know those Val-Paks you get in the mail that are so expensive to advertise in? Well after you join Genusity you can call each and every one of them and tell them how to save money with their advertising. You will be so happy with yourself when you find out more about Genusity. I can not wait for you to find out all there is to know you will be as excited as I am.
Remember to get more information about Genusity just click HERE
I will be looking forward to hearing from you Chris
Be sure to check out this first post on who Genusity is good for:
Happy Reading there will be so much more.
Who Is Genusity Good For? Number Three
Genusity Number Three
Genusity will serve all small business very well!
We have discussed how it will help all aspects of Real Estate.
From the agents to the Broker. ( Just a thought, if you are building a Genusity business and you sign up for Genusity with you, and then took it to the Broker after testing for themselves the agent could then benefit 2 ways. Signing the broker and still using them to sell houses.) Read my thoughts about Real Estate Here
We have discussed how Uber, Lyft, and Taxi drivers could benefit. (Any kind of driver really.) and as an afterthought Bike Messengers!
Read about that HERE
Now let us talk about how small non-chain restaurants could benefit. I know for a fact that small mom and pop diners, pizza parlors have to spend bundles on advertising to keep their business in front of people. Val-Paks are no longer inexpensive, newspaper and radio ads are very expensive and the ROI is dismal.
So how are 6 different beacons going to help these businesses and save them a boatload of advertising dollars?
They will choose the beacon or beacons that are right for their business and be able to broadcast to anyone that is in a proximity of their business offering them a special for coming on in. If there is a delivery component to their business the drivers could have a beacon on them as they deliver the message will go out to more people.
Now the beacons and their ability to generate business are wonderful but even more exciting is these small businesses will have a POWERFUL back office to generate even more business. Specials will be able to be emailed to customers that are only for them. (We will discuss how they can get emails in another article)
Think of this also what if they do not have time to do all the behind the scene stuff and they want to hire you to do it for them? They will be able to afford to hire you because you are already saving them so much money. Of course, the beacons will also be a tax advantage as they can be written off as a business expense.
Who Is Genusity Good For? Number Two
Who is Genusity Good For? Number Two
We have already have discussed what an awesome job Genusity can do for all facets of the Real Estate profession. From Brokers to agents in all fields.
If you have not read it you can right HERE
Not Only Good But Fantastic! Genusity Number Two
Now, what about a portion of the transportation field? Namely Uber, Lyft, and Taxi drivers. ( I just saw an as on TV for Uber Eats!!! So Uber will have to have drivers that deliver the food. Talk about the power of suggestion)
There are several ways these drivers could profit from Genusity beacons. If they have a side business online and I know many of them do. Our beacon that plugs right into the USB in the car can carry the landing page for that business. Think of the passengers in the car being driven will get the notification and not even know it was coming from their driver.
When they stop at a stop light or stop sign or they pull up to a curb to let out their passengers depending on the device anyone within the range of the beacon will get a notification.
Something else these drivers could do would visit businesses and let them know about Genusity and when they get their own beacons the driver would carry the beacon around the city for them. If it is a Restaurant they could have a special pop up. So the driver who brought the business into Genusity would be making residual from the business and also helping them. It is a win-win situation.
The possibilities are just endless as to what these Genusity beacons will be able to do. Go HERE to see all the different devices! You will be amazed!
PS I just thought of something else! What about a messenger bike person. That would be a very good fit!